The IT Industry's Dirty Secret: Why Complexity Pays (For Them, Not You)
Let’s be honest. Most of the IT industry has a problem. It’s a dirty little secret that’s been costing businesses like yours a fortune for years: complexity pays.
For too long, the prevailing business model for many IT providers has been to build and maintain systems that are intentionally complicated. They create a tangled web of hardware, software, and jargon-filled service agreements that are nearly impossible for a non-technical person to understand. Why? Because when you’re confused, you’re dependent. When you’re dependent, you’re a customer for life.
This model thrives on friction, confusion, and the fear of the unknown. It’s a world of bloated quotes, surprise charges, and the constant, nagging feeling that you’re paying for things you don’t need. Sound familiar?
We think that’s, for lack of a better word, bullshit.
Introducing Our Word of the Year: Unenshittifying
At Boost, we’re starting a movement. Our word for 2026 is unenshittifying.
un·en·shit·ti·fy·ing /ˌʌn.ɛnˈʃɪt.ɪ.faɪ.ɪŋ/ verb (informal)
Meaning: The process of removing unnecessary crap, friction, and complexity from something so it becomes simple, useful, and enjoyable again.
We’re on a mission to unenshittify the world of IT. That means fewer moving parts, clearer decisions, and better outcomes for your business. It means building systems so simple and reliable that you almost forget they’re there. It means having a partner who speaks your language, not just the language of servers and switches.
The Cost of Complexity
What does this industry-wide addiction to complexity actually cost you? More than you think.
- Wasted Money: You pay for oversized solutions, redundant licenses, and billable hours spent “investigating” problems that shouldn’t exist in the first place.
- Lost Productivity: Your team struggles with slow systems, confusing workflows, and downtime that brings your business to a grinding halt.
- Blocked Growth: You can’t make agile business decisions because your technology can’t keep up. Every new initiative requires a massive, expensive IT project.
- Zero Accountability: When something breaks (and it always does), the finger-pointing begins. The hardware vendor blames the software vendor, who blames the internet provider. You’re left stuck in the middle.
The Boost Way: Radical Simplicity
We’re taking a different approach. We believe that great IT isn’t about adding more; it’s about subtracting everything you don’t need.
- Transparent Pricing: We offer simple, per-device pricing. You know exactly what you’re paying for, and why. No surprises.
- Fewer Moving Parts: We design elegant, streamlined systems that are easier to manage, more reliable, and less likely to break.
- Proactive Support: Our systems, powered by AIOps, often fix problems before you even know they exist.
- Clear Communication: We talk about business outcomes, not technical jargon. Our goal is to empower you, not confuse you.
It’s time to demand more from your IT provider. It’s time to stop paying for complexity and start investing in simplicity.
Join us in the movement. Let’s unenshittify IT, together.
